It does not participate in any of the metal neutral anti-trust joint ventures which have become common in the trans-Atlantic and trans-Pacific markets and have also started to penetrate the Asia-Europe market. The marketing strategy was accompany by background lobbying effort to talk country in granting access to its airport and dedication to its human resource management by investing 20million on training facilities.
Most of these traveller approach travel agents for purchasing of tickets, some business traveller even appoint a designated travel agent.
It helps to attract international trade and foreign investment. Synonymous with service excellence, branding and its marketing icon, the "Singapore Girl", the airline has grown to be the third largest airline in the world base on the World Airline Awards since its incorporation in In both cases the load factor was marginally down compared to the same period last year.
Petersburg and Tampa, Fla. If SIA gets the product right and chooses the right routes, yields should get a much needed boost after a period of declines. A local brand called NEWater supplies sewage water after purifying it using dual-membrane.
It still follows traditional family values. The prospects of a return to non-stops to North America are virtually nil. In this article, I will talk about the external factors that have an impact on Singapore.
As discuss on previous section, video conferencing as a means of meeting relinquish the requirement for business travelling hence post serious treat as substitute to the whole airline industry.
The labour union in Singapore are usually in good term with the companies and the last open labour strike is more than 20 years ago on However, there have been reports about restriction of free speech for opposition parties in Singapore.
SIA cited a weak revenue environment, which impacted yields. The passengers in the airline industry consist of business traveller and discretionary traveller. SIA cannot afford to see Tigerair simply vanish. Both group and passenger revenues dropped despite an increase in RPKs and relatively flat load factors.
SIA has another 11, weekly seats and two destinations in New Zealand. But Singapore Changi remains a leading hub for transit passengers, providing a product and network which remains at or near the top of the industry.
Changi has been working to improve its facility in supporting large scale low cost transfer, but is finding it hard to adapt from its very high quality full service role.
China is still a strategic market for SIA and the group has been able to tap new secondary markets using Scoot, which now operates 12 weekly flights to four Chinese destinations. Environmental Factors The Ministry of the Environment and Anti-Pollution Unit works relentlessly to maintain air quality and other environmental factors.
More than 10Mbps of broadband internet service is available.
Certain legal, regulatory and business settings are needed to support industry development and economic growth. They also stressed on team works and maintaining group harmonies [Warnstam, ].
The premium economy market has gradually matured over the years, making it less of a niche play and a product regularly requested by corporate travel buyers. Please consider supporting us by disabling your ad blocker.
Recent development of high density HD video providing more crisp images, together with high speed computer processing speed to compress and decompress these images, and faster data transfer rate, resulted in high quality real time video conferencing with no time gap and clear sound and image.Singapore Airlines (SIA) Company Profile - SWOT Analysis: Operating four airlines under one roof is expected to allow Singapore Airlines Group to have.
In this SWOT analysis we incorporate SIA's 1QFY reporting.
Singapore Airlines Group – Strengths. a) Premium product and brand. SIA for years has been at or near the top in premium product rankings. Its leading premium product remains an important differentiator although the gap has been closing.
Singapore Airlines annual passenger. This is SWOT analysis of Singapore Airlines. Singapore Airlines, the official flag carrier of Singapore is a 7-decade old airline headquartered in Singapore. The airline which uses the Singapore girl as the brand icon has its hub at the busy Changi Airport.
Singapore Airlines is the national carrier of Singapore, which has an international presence, but a focus on the Asian and Australasian markets. I have added a PESTLE analysis of Singapore. PESTLE is a business tool used to study the macro-environmental factors.
PESTLE is a business tool used to study the macro-environmental factors. It is an acronym for political, economic, social, technological, legal and environmental factors.
The SWOT analysis for Singapore Airlines presented below analyzes the internal and external environmental factors such as Strengths, Weakness, Opportunities and Threats by incorporating its .Download