Mattel toy recall case study

Ran full page ads in newspapers on August 14 and September 5: Mattel will make sure that manufactures only use paint from certified suppliers Zimlich 3 and they will test every single batch of paint from all vendors.

Bapuji, Hari, and Paul Beamish. The issue later led to mandatory federal toy-safety standards, which included testing and tough new regulations for lead and chemicals in products intended for children under Retrieved September,from www.

Mattel Recall Case Study Essay

This would require batch testing for all toys, not just toys made in China as there will be a need to reassure the public that all Mattel toy recall case study are safe.

Johnson, The majority of the recalls however were due to hazardous loose magnets and not lead paint contamination. Though Mattel has designed a strict multi-step process to monitor the manufacture of non-core brands and audits to measure the quality of core brand products, the reality is that not every product is monitored, and not every manufacturer and their supplier and vendors are monitored.

Joe Gerard CEO, i-Sight Spend my days showing off the i-Sight investigative case management software and finding ways to help clients improve their investigations. Launched a web-based recall identification tool on its website in more than 20 languages.

Take Responsibility Take the blame. When companies are slow to react or spend most of their time placing blame on others, the public reacts negatively, criticizing companies for their negligence and irresponsibility.

Out of the total toys recalled, less than 2 million of the 19 million were recalled due to hazardous lead paint concerns, an issue that has to do with the manufacturing of these products. This crisis plan consisted of three main objectives. How to cite this page Choose cite format: This could lead to a risk of health hazards for kids.

The CEO of Mattel issued an apology in a video posted on the website and compensation was given to all who had purchased the faulty products. With a situation as urgent and important as a global product recall, Mattel was put right into the reactive phase of the conflict management cycle and had to start crisis communication with their stakeholders.

Carando, In order to get all of the information on the recall to the public accurately, quickly, and efficiently Mattel took to the media. Mattel was heavily criticized for allowing Chinese made toys with unacceptably high levels of lead paint to enter U.

Many analysts would not have been that optimistic. Mattel recalled millions of toys that year, including those produced under licenses for characters including Elmo, Big Bird, Barbie and Polly Pocket. Mattel even announced that a significant portion of the toys were recalled because of a design flaw and not substandard manufacturing.

On the day of the announcement of the first recall, a team of 16 public relations staff personnel at Mattel called reporters at the top 40 media outlets, in order to inform them on what lead to this massive recall, and how it will be avoided in the future.

A lot of companies get caught in similar traps.

5 Lessons Learned From Mattel's Lead Paint Crisis

Although products with lead paint were the catalyst that kick started these recalls, they did not account for most of the recalls during these two months. In Tuck School of Business at Dartmouth.

CEO video posted on website 9. Second, they aimed to reassure consumers — especially parents — that Mattel is committed to making safe toys, fixing the problem, and being open and honest. The toy industry is seasonal with sales focused around the holiday season in the year.

Evaluation All in all, Mattel had a very organized, appropriate response to this massive recall. But Mattel, posted a better-than-expected fourth-quarter profit. This time Mattel feared that these toys with small magnets and other parts, could be dangerous if swallowed by kids.

The Lead Paint Recall [Scholarly project]. Also it should be noted that from the time of the first notice of lead paint in toys on June 8, to stores being notified to take the faulty products off the shelves on August 2, was about two months which is far to long given the amount of consumption that can occur in two months, especially in the summer when children are out of school and may be playing with toys more Bapuji 8.

Learn about 13 other companies that learned lessons the hard way. In China alone, Mattel had contracts with approximately 37 principle vendors who then used smaller companies for the full or partial production of toys.

Product Recall Crisis in Mid In the middle of yearMattel had to deal with a product crisis, the worst-ever in its history.Access to case studies expires six months after purchase date.

Publication Date: February 21, On August 14,the U.S. Consumer Product Safety Commission (CPSC) in cooperation with Mattel. Mattel Incorporated is now the second largest global toy manufacturing company after being the largest toy manufacturer for years (Soloman).

Mattel Inc., headquartered in El Segundo, California, produces well-known toys such as Barbie, Hot Wheels, and Fisher-Price toys for children. Sep 19,  · Adam Zimlich (1) MATTEL RECALL.

Summary. In the fall of Mattel, an American multinational toy manufacturing company, faced product recalls of epic proportions.

Mattel Recall Case Study

In the Reuters article “Mattel Sued Over Toy Recall,” it was reported that Mattel’s CEO said that the company was increasing the aggressiveness of toy testing methods, which would likely result in additional recalls as a precautionary measure.

Mattel Toy I. Introduction: Mattel Toy Recall Case Study About Mattel InRuth and Elliot Handler and Harold "Matt" Matson form a partnership called Mattel Creations in Southern California in a garage workshop that manufactured picture frames and dollhouse furniture.

Unit Four Mattel Case Study Analysis Tosha Collins Kaplan University School of Business and Management MT Management Policy and Strategy Dr. K. Peterson 1/31/12 Unit Four Mattel Case Study Analysis Inthe Mattel brand was founded by .

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