Customers have lots of choices for fast food, either the customers are looking for the affordable prices or the tastes of the food. Yum brands has been establishing new franchise each day on average in mentioned region however, McDonald has not been responding to the competitor strategy very well.
Initially it was a barbecue restaurant, founded in administered and managed by, Maurice McDonald and Richard. In and Europe segment has generated the highest revenue Essays bcg matrix mcdonalds the corporation.
McDonald has the highest market share in fast food industry followed by, its core competitor Yum Brands, which owns KFC, Pizza hut and taco bell.
As far as fast food industry is concerned in America, competition is very tough, customers have many substitute restaurant to replace, one with other and the food industry is stiff due to competition and high frequency of new entrants.
However, McDonald America segment can be included in the cash cows category. When business model was reorganized as fast food chain, its chief products were, Burgers, Sandwiches, fries, wraps, milkshakes and desert.
This framework helps the managers to formulate the right strategy for each segment according to its need. Currently, Macdonald has 36, outlets in countries Essays bcg matrix mcdonalds second largest employer in the world. In Asian pacific countries, industry sales growing potential is very high but unfortunately McDonald is not taking advantage of this opportunity as; its competitor yum brands.
There are large number substitute product that can replace the KFC, such as pizza, burger and others. It all depends on the customers.
KFC using the BCG matrix and SWOT analysis to analyze what is the current position of the company and identify that the company has the potentials to growth in fast food market. If the McDonald chain of restaurant is evaluated in terms of geographical segment its Europe segment will come into the category of stars.
Cash Cow Cash cows are those segments which provide financial stability in the organization. So, the intensity of rivalry is relatively high. The matrix provides a composite picture of the strategic position of each separate business within a company so that the management can determine the strengths and the needs of all sectors of the firm.
Dogs are those segments of company which are competing in low sales growth industry and have low market share. Another reason, why is it so hard for new entrants to start up in fast-food industry may be the brand loyalty.
Such segments are not good for the financial health of company or corporations.
With passage of time, when needs of consumer were explored and identified MacDonald added some more products in to its menu. Such segment requires market development and market penetration strategy to evolve the segment into cash cow for long run financial sustainability.
Therefore, KFC is well-known in the world; the market growth of KFC is low which mean the market would hard to grow anymore.
Such segment compete in high growth industry and have low market share. Liquidation and retrenchment are the best suited strategies for dog segments. Nowadays, KFC still dominates the chicken fast food industry while has stores in more than countries operating vast profits. Overall, the competition between these industries can be categorized as a healthy competition.
As we can see, KFC carbonated drinks is under Pepsi. Such segments compete in low sales growth industry and have high market share. Dogs Fortunately none of McDonald segment fall in to the category of dogs.
All of the fast food companies can considered as substitute Essays bcg matrix mcdonalds each other as they serve the customers the same way. BCG matrix is four dimensional framework each dimension states the competitive position of the company segments.
The BCG Matrix made a significant contribution to strategic management and continues to be an important strategic tool used by companies today. McDonald should include more products in to its menu, target more segments and identify their needs of fine cuisine and satisfy them accordingly.
In this article we will be discussing the detailed BCG analysis of Macdonald, which is the world largest fast food chain of restaurant and second largest employer in the world. These units typically generate cash in excess of the amount of cash needed to maintain the business.
Later, McDonald chain of restaurant was bought by, franchise agent Ray crock, from Macdonald Brothers. Yum brands have competitive advantage over McDonald in this segment.
Stars According to BCG framework stars are those segments which compete and operate in high sales growth industry and have high market share. Cash Cows is where company has high market share.BCG matrix of McDonald’s. by Khushdil Kasi | Mar 8, In this article we will be discussing the detailed BCG analysis of Macdonald, which is the world largest fast food chain of restaurant and second largest employer in the world.
Nonetheless, BCG matrix was specially designed for those companies, which have different segments. Essays; BCG Matrix of KFC; BCG Matrix of KFC. 6 June Company; KFC using the BCG matrix and SWOT analysis to analyze what is the current position of the company and identify that the company has the potentials to growth in fast food market.
McDonalds, Burger King and other giant fast food restaurant already has their strong. Essays - largest database of quality sample essays and research papers on Bcg Matrix Of Mcdonalds.
Essays - largest database of quality sample essays and research papers on Bcg Matrix For Kfc And Mcdonalds. Marketing review of McDonalds. Print Reference this. Published: 23rd March, Last Edited: BCG Matrix. Strategic business units are classified as stars, cash cows, question marks or dogs.
If you are the original writer of this essay and no longer wish to have the essay published on the UK Essays website then please click on the link. The BCG matrix (aka B-Box, B.C.G. analysis, BCG-matrix, Boston Box, Boston Matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that had been created by Bruce Henderson for the Boston Consulting Group in to help corporations with analyzing their business units or product lines.Download