Social media Marketing image courtesy Inq Shutterstock. A Coca-Cola Community Over the years Coca-Cola has tried many different marketing campaigns Coca cola on facebook case study harvard as its polar bear and Santa Claus holiday commercials, endorsements from celebrities such as Elvis Presley, Elton John and Bill Cosby, gold colored cans for the Olympic Games and the more recent anti-obesity campaign.
Connecting Through a Mutually Supported Cause Another way to connect with fans and followers is through a cause that is mutually supported.
This collage, which is made up of user submitted photos has 6, likes, shares and comments. The photo is partnered with the status: For Coca-Cola this is skateboarding with a photo which focuses on the soft-drink, but clearly shows someone at a skate park in the background.
Customer Experience The key to marketing through Facebook is simple: Coke developed a genius social media strategy for Expeditionand it certainly paid off. Engagement is Simple with Words and Photos On Facebook two of the easiest ways to reach an audience and build a fanbase are through a status update or photo that encourages comments, likes and shares.
The Realtime Report suggests that it had to do with Expeditiona social media campaign that lasted for one year and chose fans as brand ambassadors.
As for its other brands, Coca-Cola stays on the mark when it comes to making its fans the number one priority. Check out Facebook for Business Another way that a brand can engage with its fans is through a photo that tells a story through the image that is presented.
One such brand that has done this successfully is Coca-Cola. Users of the app could contact their match and post results on Facebook or Twitter.
On Facebook, Vitaminwater has 3. Three Coke fans had the opportunity to travel for days around the world and promote the soft drink to its markets.
Along the way, the travelers posted their updates on blogs, Facebook, and Twitter, bringing fans along on their journeys. In turn, this can spark positive comments from fans, attract more fans and lead to conversation as well as boosting product sales.
Photos and text should not only be used separately, sometimes status updates that include photos can be just as engaging. Coca-Cola is one of the foremost companies that understands the need to abandon traditional advertising on social media sites in exchange for fan engagement.
This integration of social media shows fans and followers that the company is willing to connect with fans across multiple social platforms and reward them for interacting with Coca-Cola through these channels.
Once such contest that is currently running is for the Muchmusic Video Awards in Toronto where fans have the opportunity to win free tickets by taking a picture of someone that inspires them and sharing the photo with the hashtag TakeMe2MMVAs.
Coca-Cola is the third most popular brand on Facebook, with nearly 40 million fans, falling only behind Facebook itself and YouTube. From the beginning of its social media campaign, Coca-Cola has proven that its fans are its number one priority.
By posting very little of its own updates, it is letting the fans do the talking. Can you feel the togetherness rays? As it is getting closer to the summer months, a good way for a brand or company to promote themselves and still be promoting conversation among fans is by referring to a popular summer activity.
In addition, the brand released black-cherry lime, as created and voted on by fans. One way that Coca-Cola connects different social media sites to Facebook is through contests and having fans share photos on Instagram. Doing so shows respect for our consumers and celebrates their creativity.
Coca-Cola, which joined Facebook inhas garnered over 60 million likes in just under five years by focusing less on straightforward product promotion and more on its fans. The Instagram contest and skateboarding photo While every fan page can garner a few likes and content shares, as a whole, the basic principle of Facebook marketing is to make sure that whatever is posted, whether it be a photo or status update promotes social sharing and conversation.
After all, two fans started the original Coca-Cola Facebook Page. This status has 18, likes, four shares and 1, comments. They could combine flavors, test out their healthiness, and create labels.
Instead of taking over the page, the company let the two fans keep their positions, helping them out with the duties. The brand is taking a backseat by joining, not hijacking, these online conversations. Developing Apps that Further Fan Engagement Inwhen the corporation was promoting Coke Zero, it launched a Facebook app called Facial Profiler that allowed fans to find their look-alikes on the site.Coca-Cola's Facebook strategy has long According to a Covario case study, Coca-Cola CEO Muhtar Kent told the Harvard Business Review that the company.
Coca-Cola on Facebook Case Solution, In lateexecutives at Coca-Cola had to decide what to do with a fan page created on Facebook that had accumulated over a million followers in three m. Facebook Case Study on Coca Cola57 Million fans and counting .
Prateek Chatterjee, January 10, Coca-Cola on Facebook Case Solution, End ofexecutives had to decide at Coca-Cola, which created a fan page on Facebook, which had amassed over a million followers in three months to do. Access to case studies expires six months after purchase date.
Publication Date: November 09, This is a Darden case fresh-air-purifiers.com-Cola was the world's largest manufacturer and distributor of. Coca-Cola on Facebook Case Solution, This Case is about CHANGE MANAGEMENT, CORPORATE GOVERNANCE PUBLICATION DATE: February 15, PRODUCT #: PDF-ENG In lateexecutives at Coca C.Download